Never use any strong argument, do not have to prove anything, because of the strong is the real protagonist, the other are nothing but some “modification” in it.
The popular “obvious study” simple truth, the story, but just to swallow, food for thought. For example, the book printing industry is marketing the popular class of novel rather than marketing theory; television broadcasting industry is popular around the financial knowledge. People are concerned about their close relationship with the surrounding matter, but do not have much time to comprehensive thinking, to depth perception. So the 21st century, who can seize the trend of the pulse wave in the wind and waves in the economy move forward then? After reading “Selling the wheel”, the author found that community should belong to “sell wheels” were their.
Foreign theory behind the heated debate
In recent years, the Chinese marketing sector has been some controversy in the spread, that is why the American market, more and more Western-style marketing, can not play power? Why did not the mainstream of China’s own marketing ideas and principles? Some even claimed that 30 years ago, if you do not know to Philip Kotler, Michael Porter, represented by the American Marketing Marketing is ignorance; and three years later, the blind worship of a few Highland American marketing, Construction of China’s market is not thinking is shameless. The so-called Western elite culture, including marketing theory in the near-collapse of the financial crisis has been a growing lack of credibility and productivity. The call for the establishment of China’s marketing industry with Chinese characteristics is the tension in the dominant ideology, increasingly urgent.
For these remarks, if you can see onlooker is quite lively. Under the influence of marketing in the U.S., Procter & Gamble, Microsoft, GM, shine, but the subtle marketing theory in China, China Mobile, Sinopec and COFCO seems no less so.
That Chinese American marketing and sales in the end is what is good? Personally, I think, do not indulge in a specific set, like the medical profession has been in dispute which the Chinese medicine and Western medicine in the end occupy the same mainstream. Comrade Xiaoping said is good, whether white or black is a good cat catch mice. Then we apply the same theory that, regardless of Western medicine to cure sick patients is a good doctors; whether American or Chinese-style marketing, marketing, as long as the can provide a growth to economic development, social progress, contributions, and that is good marketing. In this idea of thinking, the “sell wheels” is nothing more than a worthwhile business, marketing, community and people who want to develop a must-read books. The book is not about a specific thing, a certain conclusion, but to tell you how to think, how to solve the problem, as the strong and the characters.
Mr. Qian Xuesen’s passing, to the world presents a major ask – why China did not have top-notch talent? How do we retain them? This problem let me up at night. Looking back on our life, from childhood are taught with, a good school teacher said it is a good teacher that bad is bad; work, leadership say is right, wrong is wrong leadership. Always in the blind obedience with. Many people do not have their own thoughts and ideas, if you ask and the West in the hundreds of century-old business than become “tender” of Chinese entrepreneurs recently up to? Affirmative answer to you: busy making money, busy raising a family, busy give change … … they look very busy, but also hard to pay in after enjoying the fruits of their own lives, but they seemed, like a robot on the winding , exhausted.
I always feel like less of what they now know a lot of entrepreneurs, many employers regard the future of their own thinking and to lose it. They may simply live, live to pressure, in order to survive and live, but without their own ideas, no long-term strategic goals and business development ideas, the lack of fight a protracted war of ideas. If you do not believe, you can find a few business owners, executives, particularly in marketing, business executives, the market leader, so that they can provide several business development report to see next, you will find employment despite their own or The high positions staff, despite the many highly educated operator who MBA, EMBA and so on, but they gave up their efforts have the Zhudaosixiang and strategies, although Zai product Ming Cheng, Shang business name is different, but really at the strategic level of thinking remarkably similar, why is this so? Is because many universities, colleges and universities that students have been seriously dogmatic, and are modular, homogenized up. Then how to get marketers to enable business executives to have their own unique strategic thinking were better development? “Selling wheels” or Mirroring.
Changes in thinking
“Selling wheels” is not about strategic nor tactical execution. It described a way of thinking. Whether you admit it or not, there is a strong business mindset strong, weak enterprises have weak opinions. But the strength of enterprises are able to win because of their focus and ways of thinking is a systematic process, which is weak and not able to win the underlying causes. China’s small enterprises need to learn is, how strong is the rise of enterprise, in its marketing environment and market the fixed pattern of how the strategic choice? Rather than blindly admire and worship!
Ford Motor Company Chairman of the International Olympic Dai Deshen Carr Business in its 2005 book “China’s Century” on the assertion that the 20th century was the American century, the 21st century is the century of China, 2025 China will pull the “China Century “The big screen. Creation “in the United States” in Harvard history professor Niall Ferguson in 2009 when the author writes the last day, we are going through 500 years of Western domination of the final stage. Agence France-Presse in 2009 proposed the “Asian century” argument, claiming that over the past decade Asia’s economic and political influence by leaps and bounds, the world’s center of gravity eastward. As a representative of Asian countries, much attention, so Chinese market has become increasingly important. But the world is flat, in the global village theme, the Chinese thousands of years to pursue a “middle way” the idea, the marketing, should not be boundaries. The real winner in the 21st century, should be eager to debate who are no longer belongs to those who have a strong mind. The concept is strong, does not refuse to accept any benefit the development of thinking, it will definitely not conducive to abandon the enterprise, any view of personal development.
China wants to develop better, there is no doubt that the overall quality of Chinese entrepreneurs this community should pay due attention and upgrading. Because they also sell China “wheels” of the people. In many people the impression that Chinese entrepreneurs is Zhaozhao mayor, run relations only. In fact, the boss is the company’s largest sales staff, although they are not employed by anyone but their own is their own boss. They pay attention to ethics, good “corporate citizens” and do their own thing to do. Although they like the straight to the top decision makers to work, but prefer to mobilize employees, like lead the team in coordination.
After reading “selling wheels”, you will also find, entrepreneurs, sales representatives, as strong, you have to accurately determine who our customers, clear identification of who our competitors. Use simple words to tell customers why the need to sell our products, encourage them to be more willing to deal with us, rather than buy from our competitors. If you are able to put right attitude, you will find, whether American or Chinese-style marketing, marketing, as long as we can to help the fast-growing market that we have the master. Whatever the view, and regardless of what way, as long as we can quickly grow up is worth learning. Feng Jun, president of information as Huaqi recommended in the preamble in view – “the world will always need to ‘wheel’, and we have to do is sell our Chinese brand ‘wheels’!”
Source: Qingdao Financial Daily, March 2, 2010
